Even the so-called “experts” need to be reminded of their own advice. While focusing my attention on others, I overlooked Panola Tech’s website needs in the process. Not only do back-end needs evolve, aesthetics change – and my image needed some updating. Everyone needs a summer project, right? My project was an upgrade of Panola Tech’s website.
Websites tell comprehensive stories. Panola Tech’s website is a product that is reflective of me – who I am, my company values and my technical abilities. I didn’t want a cookie cutter theme or even a child-theme of a downloaded theme. It was also imperative that my site be mobile friendly, as over 50% of people now use their mobile device as the primary internet source.
How I did it
I didn’t start completely from scratch but, rather, used a framework that gave me complete control – no extraneous bells and whistles. I researched and didn’t rely on the basic tutorials. I was interested in the architecture of commercial themes. Widgets are great but they can be sometimes cumbersome. I wanted a framework from which I could add the features and the page templates I needed. In my search, I found the starter theme Underscores for my foundation and the Options Framework to give me control.
From there, I worked on the look of my site – taking pictures, selecting fonts and experimenting with layouts. I fine-tuned what I wanted to display when viewed by a mobile user. Time was spent under the hood fine refining style sheets and templates. In all, it took about 4 weeks to come up with a new website.
What I learned
Some bright people have laid good ground work for developers. While templates are cost-effective, it may be worth it for a small business/non-profit to examine the individualization of their needs when it comes to a new website.